Driving Editorial Decisions with your Analytics

  • Friday – 2:00 PM – 2:45 PM
  • Into the West

We measure, measure and measure again. But the kind of information we’re supposed to collect, along with how it shapes our decision-making, shifts frequently. We’ll take a hard look at how to build a strategy for collecting metrics and when to let them drive editorial decisions.


Alana Coates - Engagement Editor, Financial Times
alanacoates | https://www.ft.com/

Sarah Nasr - Executive Producer, AJ+ (Al Jazeera)
IamSarahNasr | http://www.ajplus.net/


Rachel Rodriguez - Senior Producer for Social Media, CNN Digital
rayrod | http://www.cnn.com/

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