Driving Editorial Decisions with your Analytics

  • Friday – 2:00 PM – 2:45 PM
  • Into the West

We measure, measure and measure again. But the kind of information we’re supposed to collect, along with how it shapes our decision-making, shifts frequently. We’ll take a hard look at how to build a strategy for collecting metrics and when to let them drive editorial decisions.

Speakers

Alana Coates
Engagement Editor, Financial Times
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Sarah Nasr
Executive Producer, AJ+ (Al Jazeera)
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Paul Quigley
CEO, NewsWhip
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Moderator

Rachel Rodriguez
Senior Producer for Social Media, CNN Digital
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Social Conversation