Driving Editorial Decisions with your Analytics

  • Friday, May 19 – 2:00 PM – 2:45 PM
  • Into the West

We measure, measure and measure again. But the kind of information we’re supposed to collect, along with how it shapes our decision-making, shifts frequently. We’ll take a hard look at how to build a strategy for collecting metrics and when to let them drive editorial decisions.


Alana Coates
Engagement Editor, Financial Times
alanacoatesVisit Website

Sarah Nasr
Executive Producer, AJ+ (Al Jazeera)
IamSarahNasrVisit Website

Paul Quigley
CEO, NewsWhip
paulyqVisit Website


Rachel Rodriguez
Senior Producer for Social Media, CNN Digital
rayrodVisit Website

Social Conversation